Travel Tech Consulting, Inc. and Connected Action Consulting Group LLC have put together a brief video presentation that provides insight into network analysis for airline Twitter feeds using the open source tool NodeXL.  Network analysis goes beyond simply monitoring brand or promoting specials using social media.   Network analysis allows travel companies to understand who are the key influencers in the network and how they connect with others.  For example, it is not necessarily the user with the most Twitter followers or Tweets at a travel company needs to follow, but it is how the user is connected to others.  The video uses United Airlines and Delta Airlines Twitter feeds as an example.

Analyzing Aviation Social Media Networks with NodeXL from Norm Rose on Vimeo.